• 专利附录
  • 专利说明
  • 权利要求
  • 类似技术
  • 同族专利
  • 引用文献
  • 法律状态
  • 优先权
    • 专利摘要:
    The device (computer network) is intended for software-controlled outdoor advertising and comprises a digital panel (1) in the form of a freestanding stele or a wall-mounted monitor for displaying at least one digital advertising screen (3, 3 ', 3 ", 3'"). for a software-driven advertising and in combination with at least one interactive map (2). This device comprises at least the following components: a cloud-based digital content management system (13); a digital content management administrator system (14); Manager components (4i), for an Internet-based application based on a geo-information system for creating and managing maps; Contributor components (5i), for the formation of at least one interface (API, application programming interface) for synchronizing the maps with a runtime application (app); Runtime components (6i), for the Windows software for the use of the maps in the offline mode on network components (devices) with touch screen and with optimized layout and intuitive user interface.
    公开号:CH714692A2
    申请号:CH00340/18
    申请日:2018-03-16
    公开日:2019-08-30
    发明作者:Albrecht C/O Clear Channel Schweiz Ag Clemens
    申请人:Clear Channel Schweiz Ag；
    IPC主号:
    专利说明:

    Description: The present invention relates to a device (computer network) suitable for outdoor advertising for displaying an interactive city map according to the preamble of claim 1.
    Interactive city maps are known and are used, for example, in the form of an electronic display area of a free-standing outdoor stand. Such electronic city maps allow different city maps to be called up, e.g. with traffic information and detour routes for individual traffic, timetables and routes for public transport, with virtually visitable sights and accommodation locations for tourists or with helpful information for the disabled, sometimes with geographic data portals , for example, building land register for professionals, or with options for virtual round-the-clock visits to public offices.
    A free-standing outdoor stand for an interactive city map to quickly and easily show those unfamiliar with the route of certain bus routes, their departure times and the travel costs for the journey from a current location to a desired destination, is for example in CN-104 572 749 described. With an interactive information board described in CN-2 703 278, existing accommodations can be found and their location and room prices as well as directions can be called up in a simple manner and from a computer database integrated in this information board. The information stored in this computer database can be updated from time to time.
    These interactive city maps of a known type work autonomously and are usually in the form of outdoor stands, respectively. Steles on incidental streets on the outskirts of a city, in the area of shopping streets of a city or centrally in train stations to help arriving passers-by to find their way around and do not give them any further information, e.g. on current tourist attractions, special events or current availability of accommodation. These outdoor stands are usually also subject to the local regulations for the installation of large billboards and are subject to approval, i.e. cannot be installed in all effective locations.
    It is therefore an object of the present invention to provide a device with an interactive city map, which overcomes the disadvantages of the known devices with an interactive city map and in particular a device with at least one interactive city map (map) in combination with at least one digital advertising screen to create, with which device not only locally stored data can be called up, but also current information can be displayed and updated. These interactive city maps and digital advertising screens should be freely selectable, i.e. on the same screen or on different screens (front and back) of the same installation (set up in the form of a free-standing or wall-mounted display device) or on different screens of different installations.
    It is also an object of the present invention to be able to transmit the current information which can be called up to portable devices in order to be able to guide the passers-by to the desired destinations regardless of their location.
    It is a further object of the present invention to design the control of the at least one digital advertising screen independently of that for the city maps, especially if the installations are in different locations.
    According to the invention this object is achieved by a device with the features of claim 1 and in particular by a device (computer network) for a software-controlled outdoor advertising, which is a digital panel in the form of a free-standing stele or a wall-mounted monitor for displaying at least one digital advertising screen for software-controlled advertising in combination with at least one interactive map, this device having at least the following components: a cloud-based digital content management system; a digital content management administrator system; Manager components, for an internet-based application based on a geo-information system for the creation and management of maps; Contributor components, for the formation of at least one interface (API, application programming interface) for synchronizing the maps with a runtime application (app); Runtime components, for the Windows software for using the maps in offline mode on network components (devices) with touchscreen and with an optimized user interface (layout) and intuitive user interface. In particular, this object is achieved by means of a device (computer network) suitable for digital outdoor advertising, which networks at least one interactive city map and at least one software-controlled advertising screen for digital advertising electronically and controllably (manageable). The advertising space and the screen area for the map can be arranged on the same screen (screen) or on different (front and back) screens (screens) of the same installation or on different screens of different installations.
    [0009] This networking is preferably internet-based and, in a further embodiment, at least partially cloud-based. In particular, this device includes manager components, contributor components and runtime components. These manager components control an internet, respectively. Cloud-based application based on a known geo-information system for the creation and management of different maps for cities, municipalities and private customer segments, e.g. event organizers, hotel, restaurant, shop or mail operators, online Sellers and other local providers. This device further includes contributor components for
    CH 714 692 A2 the formation of at least one interface (API, application programming interface) for synchronizing the maps on a runtime application (app, application software), as well as runtime components for the software (Windows) for using the maps in offline mode on network components with touchscreen and / or with optimized layout and / or intuitive user interface.
    Preferred developments of this device have the features of the subclaims. In particular, the device also includes templates, widgets and life feeds components for the formation of expansion modules and predefined templates for specific applications which can be used individually by the end customer. In a special embodiment, the device according to the invention has further components in order to transmit displayed information to a portable device (18), in particular via a QR code system.
    [0011] In the present case, the terms “components” and “systems” are understood to mean both hardware (devices) and their associated software. The hardware for the "manager components" (management components), "contributor components" (submitter components), "runtime components" (components for the local execution environment) and "templates, widgets and live feeds components" essentially includes all electronic devices required for the specified purpose, which are not individually the subject of the present invention. The terms "digital panel", "interactive map", "advertising frame", "digital player", "mobile radio router", "interactive button list", "interactive point-of-interest list", and "cloud-based digital" used here Content management system ”,“ content management administrator system ”are known to the person skilled in the art and need not be explained in more detail. Likewise, the term “monitor” should be understood to mean its general meaning as an electronic display device.
    In the following the invention will be explained in more detail using an exemplary embodiment and with the aid of the figures. It shows:
    Fig. 1: a schematic representation of the structure of the device according to the invention.
    2 shows a schematic representation of the structure of a device component for displaying software-controlled advertising;
    3: shows a schematic illustration of the structure of a device component for displaying an interactive map.
    Fig. 1 shows an example of a stationary stele with a - preferably 2-sided - digital panel (1). The digital panel (1) shown has a digital display (2) with preferably a plurality of partial areas (3, 3 ', 3, 3'), in particular for displaying a map (3 ') and a plurality of advertising displays / screens (3 , 3 ', 3) · A list with interactive buttons (11) and / or an interactive point-of-interest list (12) allows the users to call up further desired detailed information. According to the invention, the control (digital signage setup) of the digital advertising screens (3, 3 ', 3) comprises at least three assemblies: i) a digital, preferably 2-sided, panel (1) in the form of a free-standing column or a wall-mounted monitor, if appropriate also a multi-part panel group, ii) a digital content management system in a cloud (13) and iii) a content management administrator system on an administrator's office PC (14), and an electronic assembly (A) for control the digital display (2).
    According to the invention, the digital panel (1) is combined with a content management system (4i) of a geographic information system and its SaaS. The data (mapping content) of this geo-CMS (4i) can be called up directly (5i) or via cloud data feed systems (7i).
    Fig. 2 shows the front of the panel (1) shown in Fig. 1 with a large-area digital display (2) for the display of a software-controlled advertising (3 '). Here, the digital panel (1) comprises, for example, a control unit (A) with at least a) a digital player (23), i.e. local computer), b) a mobile radio router (24), preferably a 4G router, or a switch for the WLAN or LAN connection to the Internet, and c) at least one digital display (2) for displaying the digital content. It goes without saying that the connection to the Internet (10) via a landline connection (16) and / or via a cellular or WiFi connection (15) can be established. This control (A) preferably works in the pull mechanism, i.e. the player (23) periodically asks the CMS (13), preferably an associated SaaS, in the cloud (13) whether there is new content and / or config information, for example on scheduling or updates. If necessary, the player (23) downloads this information directly and locally. With the exception of online campaigns, e.g. via a direct URL link or cyclical updates, such as weather information, the content (image or video) is played locally.
    It goes without saying that the control (A) can also be operated using the push method in order to update the data. The digital content management system (13) installed in the cloud with the cloud-based digital signage solution (SaaS) is an essential part of the present invention. All configurations of the inventory and the campaigns are stored here. This SaaS solution from the digital signage manufacturer can be accessed via the public Internet with user logins or via another secure connection to a private cloud.
    CH 714 692 A2
    The content management administrator system (14) can, for example, be installed on the office PCs and used, for example, by our own Campaign Managers & IT team. Depending on the company structure, campaign management can also take place via an administrator system, which is installed locally on a computer or can be operated via a web interface. This system allows access to the SaaS database and is used on the one hand for the administration and creation of the inventory by IT and on the other hand for the creation of the digital campaigns. This allows content to be uploaded and campaigns to be planned, which are then stored in the SaaS solution of the CMS in the cloud (13) and can be downloaded again as intended by the player (23).
    As shown in Fig. 3, the digital panel (1) is also coupled to a content management system (4i) of a geographic information system and its SaaS. The data (mapping content) of this Geo-CMS (4i) or other data can be accessed directly (5i) via APIs (application programming interfaces) or via cloud datafeed systems (7i) and can be data for local geo Information applications (6i) that run offline on a separate player (8) and allow touch interactions can be called up directly. The APIs (application programming interfaces) allow digital ads, such as map material, poles, but also additional fields for advertising and / or for live feeds to be updated via the various online CMSs.
    In particular, a geo-CMS (4i) of known type can be used with the present device in order to retrieve the data (mapping content) directly (5i). Additional CMSs (7i) allow the connection of live feeds for the digital advertising screens (3, 3 ', 3). It goes without saying that the existing data can be updated by the manager components of the Geo-Info-System (4i) or via these CMSs (7i) or directly by the cloud-based digital content management system (13) and the changes can be updated via the existing ones APIs (interfaces) can be synchronized so that they can then run offline again on the CityMap player (8). These APIs also allow CMSs from other pole partners to be implemented. In addition, the data of the CMSs (4i) used can also be used online, for example from a full online web app (19) or from apps for mobiles (18).
    The present advertising and information boards are known to be stationary and are preferably set up free-standing. In a preferred embodiment of the present invention, the digital panel (1) is double-sided and has, for example, digital ads (digital advertising) on the front and a city map on the back. It goes without saying that other arrangements are also possible with the present device, for example with separate and wall-mounted monitors or with a split screen for different content.
    In a preferred embodiment, various types of map (globe, street) can also be displayed with the device according to the invention and the display (2) shown by way of example in FIG. 3 has a pole list on the left-hand side (including illustrations and views). and on the right side a navigation list with interactive buttons / keys for a standard screen with bus schedule, basic map display choice, language selection. The starting point, as well as a touch symbol (hand), the routing (route guidance), a QR code scanner for information about the pole or for uploading the routing guidance to a smartphone via Google, current timetables of all are preferably on this display Public transport services are shown for each individual starting point and tracking of all interactions is provided.
    The advantages of the present invention are immediately apparent to the person skilled in the art and in particular in the creation of interfaces for the automated updating of the displays visible on the digital panel, for example. Map material, poles and / or additional frames, such as advertising and / or live feeds, via different online CMS (e.g. ArcGis Online or moPage of anthracite), as well as their offline synchronization. The present invention thus allows the data on the poles and / or advertising spaces, for example for accommodation, in particular content / information, to be used online and / or in apps as a website on a desktop, laptop, notebook, tablet or a smartphone display ,
    Reference symbols [0019]
    Digital panel, stele
    Digital display
    3, 3 ', 3, 3' advertising screens
    4i
    5i
    6i
    7i
    Manager components of the Geo-Info-System and its SaaS
    Contributor components
    Runtime Components
    CMS for templates, widgets and live feeds components
    Digital player
    Cellular router or switch
    CH 714 692 A2
    Internet connection via mobile radio, cable or WiFi
    Interactive button list
    Interactive point-of-interest list (pols)
    Cloud-based digital content management system, CMS content management administrator system, CMAS
    Wi-Fi connection
    Landline connection (copper, fiber optic) Mobile app system (smartphone app) Full online web app system (website)
    Digital player
    Router / Switch
    权利要求:
    Claims (10)
    [1]
    claims
    1. Device (computer network) for a software-controlled outdoor advertising, comprising a digital panel (1) in the form of a free-standing stele or a wall-mounted monitor for displaying at least one digital advertising screen (3, 3 ', 3, 3') for a software-controlled advertising in Combination with at least one interactive map (2), which device has at least the following components:
    - a cloud-based digital content management system (13);
    - a digital content management administrator system (14);
    - Manager components (4i), for an internet-based application based on a geo-information system for the creation and management of maps;
    - Contributor components (5i), for the formation of at least one interface (API, application programming interface) for synchronizing the maps with a runtime application (app);
    - Runtime components (6i), for the Windows software for using the maps in offline mode on network components (devices) with a touchscreen and with an optimized user interface (layout) and intuitive user interface.
    [2]
    2. Device according to claim 1, characterized in that the manager components (4i) and / or the contributor components (5i) and / or the runtime components (6i) are cloud-based components.
    [3]
    3. Device according to one of claims 1 or 2, characterized in that the digital panel (1) has the following further components:
    - a digital player (8, 23); and or
    - A mobile radio router, in particular for a WLAN or LAN connection or a switch (9, 24) for a landline connection; and or
    - a digital display (2).
    [4]
    4. The device according to claim 3, characterized in that the mobile radio router (9, 24) is at least one 3G router, preferably a 4G or 5G router.
    [5]
    5. Device according to one of the preceding claims 1 to 4, characterized in that it further comprises: at least one CMS for templates, widgets and live feeds components (7i), for the formation of extension modules and / or predefined templates for specific applications that can be used individually by the end customer.
    [6]
    6. The device according to claim 5, characterized in that these templates, widgets and live feeds components (7i) are suitable for private customer segments, for example for event organizers, hotels, restaurants, shops or mails. Operators, online sellers and other local providers.
    [7]
    7. Device according to one of the preceding claims 1 to 6, characterized in that it comprises further components in order to transmit displayed information to a portable device (18), in particular via a QR code system.
    [8]
    8. The device according to claim 7, characterized in that it comprises further components to track the portable device (18).
    [9]
    9. The device according to claim 8, characterized in that it comprises further components to enable interactions (beakon) with this portable device (18).
    CH 714 692 A2
    [10]
    10. Use of the device according to one of the preceding claims 1 to 9 for the operation of a digital panel (1) in the form of a free-standing stele or a wall-mounted monitor for displaying at least one digital advertising screen (3, 3 ', 3, 3') for a software-controlled advertising in combination with an interactive map.
    类似技术:
    公开号 | 公开日 | 专利标题
    US9702706B2|2017-07-11|Facility wayfinding system
    CN102122461A|2011-07-13|Light emitting diode | electronic screen system for fire fighting propaganda educational training and public service announcement
    Ayish2005|Virtual public relations in the United Arab Emirates: A case study of 20 UAE organizations’ use of the Internet
    Monahan2008|Picturing technological change: the materiality of information infrastructures in public education
    Mager et al.2015|Tales of the City. Storytelling as a contemporary tool of urban planning and design
    Mogaji2019|Branding private universities in Africa: An unexplored territory
    CH714692A2|2019-08-30|Stele for an interactive city map with advertising space.
    Barclay et al.2010|Signs of success: Digital signage in the library
    JP4977074B2|2012-07-18|Work display and advertising system
    DE102009048896A1|2010-05-12|Interactive system for advice and individual guidance
    Houle2007|Secondary migration of new immigrants to Canada
    DE102008034180B4|2013-06-06|Wayfinding system and method for locating and locating pedestrians
    KR20120076539A|2012-07-09|Building infomation display system
    Zhang et al.2019|Iterative Symbiosis Between Multi-role User Requirements and Data Information Visualization
    Marks et al.2015|Airport Management—Value of Customer Display Systems
    Bendinelli et al.2014|Design criteria for public display user interfaces
    Makris et al.2017|Mobile application for asylum seekers
    KR20160081188A|2016-07-08|Hanging banner system utilizing mobile application
    Shukla et al.2019|Needs of digital sign board in India: A case study of central Kolkata
    KR20210047421A|2021-04-30|Image Providing Method and Digital Signage Device
    Coltman2018|City to city twinning relationships: Are there measurable benefits?
    Maniello2018|Augmented cityscape: The GLOWFestival case as valuator of the territory cultural heritage
    Rykowski et al.2016|Ad hoc BYOD information services in public places of smart cities
    Brown et al.2018|Connected Vehicle Pilot Deployment Program Phase 2, Outreach Plan Update-Tampa |
    CN113641777A|2021-11-12|Intelligent shopping guide system
    同族专利:
    公开号 | 公开日
    EP3759892A1|2021-01-06|
    WO2019165565A1|2019-09-06|
    CH714696A2|2019-08-30|
    引用文献:
    公开号 | 申请日 | 公开日 | 申请人 | 专利标题
    US6571279B1|1997-12-05|2003-05-27|Pinpoint Incorporated|Location enhanced information delivery system|
    CN2703278Y|2003-08-08|2005-06-01|蔡吉伟|City accommodation indicating device|
    WO2014085900A1|2012-12-04|2014-06-12|Mappedin Inc.|Facility wayfinding system|
    CN104572749A|2013-10-24|2015-04-29|张文青|Public service device|
    法律状态:
    优先权:
    申请号 | 申请日 | 专利标题
    CH00242/18A|CH714696A2|2018-02-28|2018-02-28|Stele for an interactive city map with advertising space.|EP19711494.5A| EP3759892A1|2018-02-28|2019-02-28|Device for the combined display of cartographic material and outdoor advertisement|
    PCT/CH2019/000006| WO2019165565A1|2018-02-28|2019-02-28|Device for the combined display of cartographic material and outdoor advertisement|
    [返回顶部]